Name: A new way to Think: Your Guide to Superior Management Effectiveness (en Inglés)
Price: 26.13 EUR
Availability: InStock
Author: Martin, Roger L.
ISBN: 9781647823511

portada A new way to Think: Your Guide to Superior Management Effectiveness (en Inglés)

Formato

Libro Físico

Autor

Roger L. Martin

Editorial

Harvard Business Review Press

Año

2022

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Dura

Dimensiones

23.9 x 15.7 x 2.5 cm

Peso

0.48 kg.

ISBN13

9781647823511

N° edición

Categorías

Economía del conocimiento
Estrategia empresarial
Gestión del conocimiento empresarial

A new way to Think: Your Guide to Superior Management Effectiveness (en Inglés)

Roger L. Martin (Autor) · Harvard Business Review Press · Tapa Dura

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Reseña del libro "A new way to Think: Your Guide to Superior Management Effectiveness (en Inglés)"

Named one of "10 Must-Read Career and Leadership Books For 2022" by ForbesThe ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers.Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"--a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again--with greater enthusiasm.Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions--How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?--his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to successfully overcome it.Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape--illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more.Reading like a series of one-on-one sessions with one of the world's leading business thinkers, A New Way to Think is an essential guide for any current or aspiring business leader.