Libro Advertising (Ethical Debates) De Jen Green

Formato

Libro Físico

Editorial

Wayland

Autor

Jen Green

Categoría

advertising & promotion

Año

2011

Idioma

Inglés

N° páginas

Encuadernación

Tapa Dura

ISBN

0750265671

ISBN13

9780750265676

N° edición

Advertising (Ethical Debates)

Jen Green (Autor) · Wayland · Tapa Dura

Sin Stock

Reseña del libro "Advertising (Ethical Debates)"

Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer? Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate.The Ethical Debates series confronts contentious issues affecting people in the 21st century.