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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service (en Inglés)
Rob Meyerson
(Autor)
·
Business Expert Press
· Tapa Dura
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service (en Inglés) - Meyerson, Rob
34,08 €
35,87 €
Ahorras: 1,79 €
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Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Martes 11 de Junio y el
Viernes 28 de Junio.
Lo recibirás en cualquier lugar de España entre 1 y 5 días hábiles luego del envío.
Reseña del libro "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service (en Inglés)"
You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) nameThe step-by-step process professional namers useHow to generate hundreds of name ideasThe secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.
