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Dental Marketing: Find Your Voice (en Inglés)
Michael Fleming (Autor)
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Lulu.Com
· Tapa Blanda
Dental Marketing: Find Your Voice (en Inglés) - Michael Fleming
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Reseña del libro "Dental Marketing: Find Your Voice (en Inglés)"
Marketing a Dental Practice or Dental Organization can be very challenging because oftentimes the marketer will try to use techniques that work well in other industries, but don't generate the same response for a Dental marketing message. After continued weak performance, this marketer can easily start to believe that "marketing just doesn't work for us", when the reality is, it was never the media that failed...it was just great effort spent in the wrong area's. In these pages, told in plain english and real life stories, you'll discover...* How Marketing for Dentistry is completely different than any other industry.* How to "Find Your Voice" so that you craft a simple and trustworthy brand that your prospective patients will gravitate toward.* How to "Use Your Voice" by:* Identifying your target demographic* Crafting messages that will resonate with these people, and* Finding and using the media best suited for this demographic.* How to "Listen to the Crowd" so you can:* Analyze your Return on Investment (ROI) to see how your Voice is being received, and* Make adjustments to continually improve your response* Worksheets, Exercises, and other tools to help you create, use, and measure your dental marketing masterplan!
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