Compartir
Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul (en Inglés)
Mark Newman (Autor)
·
Praeger
· Tapa Dura
Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul (en Inglés) - Mark Newman
139,49 €
146,83 €
Ahorras: 7,34 €
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Viernes 14 de Junio y el
Miércoles 03 de Julio.
Lo recibirás en cualquier lugar de España entre 1 y 5 días hábiles luego del envío.
Reseña del libro "Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul (en Inglés)"
Although much has been written about the golden days of radio, Entrepreneurs of Profit and Pride is the first book to examine the black radio industry. This book traces the development of black radio programming which began when the concept of black appeal first occured to certain entrepreneurs, a concept that played a pivotal role in the rise of cultural pride and soul. Through the case studies of three representative black radio stations, Newman reveals the evolution of programming practices dictated not only by pride but by profits gained through successful marketing. A unique feature of this book is the inclusion of business considerations into a cultural analysis of the medium. The book begins with a discussion of how poor communications to black audiences in early network broadcasting led to the creation of black-appeal narrowcasting. The author probes the patterns of development in black programming and assesses the impact of that programming on soul consciousness. In addition, the book discusses individuals in the history of black radio, marketing to a minority audience, and the role of media in society as a seller of products and culture.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Dura.
✓ Producto agregado correctamente al carro, Ir a Pagar.
