Reseña del libro "High-Tech Marketing Simplified: An insiders shared experience (en Inglés)"
This book is not leveraging any research or university study;I'm drawing on more than 25 years of electronics design, technicalsupport, sales, business development and marketing experience.If you are looking for all the details needed to effectivelymarket your semiconductor, technical product or service, thisbook is for you. Given that most of my career has been in semiconductors, much of the focus will be for that technology, butthe majority of the content is applicable to other technical andrelated fields. There is no pontification or needless backgrounddata to explain the key actions and process steps required. Thisbook gets right to the point, and I use many work examples tofurther clarify each stage of the process. High-Tech MarketingSimplified is intended to explain, in an organized step-by-stepmanner, how to define, segment, position, go to market andpromote your technical product or service. There are ten fundamentaltasks to follow through the process, and I've laid them allout for you.If you are a semiconductor or technical professionalsupporting product or technical marketing or marketingcommunications and you want to improve your skills, this bookwill prove invaluable in that endeavor. The process laid out willbe a priceless guide to follow for future product releases. Inaddition, start up companies, technical agency representativesand consultants will benefit greatly from the informationpresented. C level executives and marketing leaders will alsogain new insight into what is really needed in order to achievesuccessful technical product launch and execution. There issomething for everyone in High-Tech Marketing Simplified: AnInsiders Shared Experience.
