Name: Hotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy (en Inglés)
Price: 21.00 EUR
Availability: InStock
Author: Roberts, Dave
ISBN: 9781637421918

portada Hotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy (en Inglés)

Formato

Libro Físico

Autor

Dave Roberts

Editorial

Business Expert Press

Año

2022

Idioma

Inglés

N° páginas

146

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.8 cm

Peso

0.20 kg.

ISBN13

9781637421918

Categorías

Gestión de ventas y marketing
Hosteleria
Guías de hoteles y alojamientos turísticos

Hotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy (en Inglés)

Dave Roberts (Autor) · Business Expert Press · Tapa Blanda

Libro Nuevo

21,00 €

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Reseña del libro "Hotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy (en Inglés)"

This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy.The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics-not just modeling, but also business analytics in support of a holistic strategy.As more of the tactics of revenue management are executed through automation, and powered by machine learning, revenue managers will become more focused on strategy and will need to think about revenue management in the context of marketing, loyalty, and distribution. As the strategy component of the discipline increases, so too must the breadth of knowledge of revenue managers.