Name: How Brands Grow: What Marketers Don'T Know (en Inglés)
Price: 29.93 EUR
Availability: InStock
Author: Sharp, Byron
ISBN: 9780195573565

portada How Brands Grow: What Marketers Don'T Know (en Inglés)

Formato

Libro Físico

Autor

Byron Sharp

Editorial

Oxford University Press, USA

Año

2010

Idioma

Inglés

N° páginas

228

Encuadernación

Tapa Dura

Dimensiones

23.4 x 16.0 x 2.3 cm

Peso

0.60 kg.

ISBN

9780195573565

ISBN13

9780195573565

N° edición

Categorías

Economía conductista
Emprendimeinto
Investigación de mercado

How Brands Grow: What Marketers Don'T Know (en Inglés)

Byron Sharp (Autor) · Oxford University Press, USA · Tapa Dura

Libro Nuevo

29,93 €

31,50 €

Ahorras: 1,58 €

5% descuento

Envío normal

Se enviará desde nuestra bodega entre el Miércoles 15 de Mayo y el Viernes 17 de Mayo.

Lo recibirás en cualquier lugar de España entre 1 y 5 días hábiles luego del envío.

Reseña del libro "How Brands Grow: What Marketers Don'T Know (en Inglés)"

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.