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managing corporate social responsibility,a communication approach (en Inglés)
W. Timothy Coombs
(Autor)
·
Sherry J. Holladay
(Autor)
·
Wiley-Blackwell
· Tapa Blanda
managing corporate social responsibility,a communication approach (en Inglés) - Coombs, W. Timothy ; Holladay, Sherry J.
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65,04 €
Ahorras: 3,25 €
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Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Viernes 21 de Junio y el
Miércoles 10 de Julio.
Lo recibirás en cualquier lugar de España entre 1 y 5 días hábiles luego del envío.
Reseña del libro "managing corporate social responsibility,a communication approach (en Inglés)"
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
