Libro Mercadotecnia () De Brian Tracy

Formato

Libro Físico

Editorial

Harpercollins Español On Dreamscape Audio

Autor

Brian Tracy

Año

2017

Idioma

Español

ISBN13

9781520081670

Categorías

Marketing

Mercadotecnia ()

Brian Tracy (Autor) · Harpercollins Español On Dreamscape Audio · Libro Físico

Sin Stock

Reseña del libro "Mercadotecnia ()"

This indispensable guide contains twenty-one powerful ideas you can use to immediately improve your strategic marketing results. You'll discover how to accomplish the following: Build your customer base; Set yourself apart from the competition; Answer three crucial questions about any new product or service; Use market research and focus groups to fuel better decisions; Fulfill a basic emotional need for buyers; Determine the correct price point for your offerings; Become truly customer-focused; Make the most of your distribution channels; Master the concepts of specialization, differentiation, segmentation, and concentration; Give customers a reason to switch from your competitors; And more. Packed with time-tested marketing strategies, this practical and portable book demonstrates how to overcome the competition, increase sales and profitability, and dominate your market niche.