Libro New Products Management De C. Merle Crawford; C. Anthony Di Benedetto

Formato

Libro Físico

Editorial

Mcgraw Hill Higher Education

Autor

C. Merle Crawford; C. Anthony Di Benedetto

Año

2014

Idioma

Inglés

N° páginas

588

Encuadernación

Tapa Blanda

ISBN13

9789814577106

New Products Management

C. Merle Crawford; C. Anthony Di Benedetto (Autor) · Mcgraw Hill Higher Education · Tapa Blanda

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Reseña del libro "New Products Management"

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.