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Operations Management: An International Perspective (en Inglés)
David Barnes (Autor)
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Red Globe Press
· Tapa Blanda
Operations Management: An International Perspective (en Inglés) - David Barnes
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Reseña del libro "Operations Management: An International Perspective (en Inglés)"
How did improvements to their operations management processes help Toyota to become one of the world?s most successful car companies?How can studying operations management give you an insight into the factors that contribute to the success or failure of an organization?Operations management (OM) is central to the creation and delivery of every product and service that we need in our daily lives. From hotels to car plants, from airlines to hospitals, all organisations rely on the smooth running of their operations management function. The world in which operations management is practiced is changing rapidly, as the business environment becomes ever more complex. The forces of globalisation and the pace of technological change have prompted many organisations to set up production facilities and serve markets well away from their home countries. In addition to the increasing internationalization of traditional organizations, the growth of ?born-global? companies have necessitated an examination of OM from an international perspective. This fascinating text takes you on a journey through all the topics that you?ll find on your OM course. It examines OM from an international and strategic perspective, bringing concepts to life through the use of lively case studies from companies such as . Using relevant international theory to expand and build upon the solid foundations of traditional operations management, it is packed with innovative learning features and the latest cutting-edge thinking. This is the ideal text to help you sail through your OM studies. Key features include:-A lively running case study on the international retailer H&M which explores the central role of OM in a global business.-Innovative When things go wrong boxes which provide engaging examples underlining the consequences of operations management failures -Case studies from a wide range of countries including multinational organizations and born-global SMEs from both the manufacturing and service sectors.-Taking it further sections which enable you to develop key skills and do research yourself.-Cutting-edge topics on contemporary issues such as innovation in operations management. -A comprehensive companion website with videos, answers to the end-of-chapter exercises and extensive lecturer resources that enable you to interact fully with the materialOperations Management is an ideal core text for undergraduate, postgraduate and MBA students.David Barnes is Head of the Business Information Management and Operations Department at the University of Westminster. Previously, he has held lecturer posts at Royal Holloway, University of London and the Open University. Prior to academia he worked for 14 years in industry.
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