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Strategy For The Corporate Level: Where To Invest, What To Cut Back And How To Grow Organisations With Multiple Divisions, 2Nd Edition
Andrew Campbell, Michael Goold, Marcus Alexander (Autor)
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Jossey - Bass
· Cloth
Strategy For The Corporate Level: Where To Invest, What To Cut Back And How To Grow Organisations With Multiple Divisions, 2Nd Edition - Andrew Campbell, Michael Goold, Marcus Alexander
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Reseña del libro "Strategy For The Corporate Level: Where To Invest, What To Cut Back And How To Grow Organisations With Multiple Divisions, 2Nd Edition"
This Book Is Primarily About Companies That Have More Than One Business. The Group Of Businesses Needs A Strategy: Normally Referred To As Group - Level Or Corporate - Level Strategy. Corporate - Level Strategy Addresses Four Types Of Decision That Only Corporate - Level Managers Can Make: - What Businesses Or Markets To Enter, - How Much To Invest In Each Business, - How To Select, Interact With And Guide The Managers Of These Businesses, And - What Activities To Centralise At The Corporate Level. The Authors Refer To The First Two As Business Or Portfolio Strategy And The Second Two As Management Or Parenting Strategy. The Combination Of These Two Types Of Strategy Makes Up Corporate - Level Strategy. This Fully Updated Book, With Additional Online Resources, Provides Managers And Executive Students With All The Tools They Need To Make And Review Effective Corporate Strategy Across A Range Of Organizations
