Name: Thank you for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson can Teach us About the art of Persuasion (en Inglés)
Price: 17.58 EUR
Availability: InStock
Author: Jay Heinrichs
ISBN: 9780593237380

portada Thank you for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson can Teach us About the art of Persuasion (en Inglés)

Thank you for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson can Teach us About the art of Persuasion (en Inglés)

Formato

Libro Físico

Autor

Jay Heinrichs

Editorial

Crown Publishing Group (NY)

Año

2020

Idioma

Inglés

N° páginas

480

Encuadernación

Tapa Blanda

Dimensiones

23.1 x 15.5 x 2.8 cm

Peso

0.48 kg.

ISBN13

9780593237380

N° edición

Categorías

Aprendizaje de idiomas: gramática, vocabulario y pronunciación
Aprendizaje de lenguas: destrezas de expresión oral/pronunciación
Negociación empresarial
Habilidades emocionales («soft skills») y relaciones interpersonales

Thank you for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson can Teach us About the art of Persuasion (en Inglés)

Jay Heinrichs (Autor) · Crown Publishing Group (NY) · Tapa Blanda

Libro Nuevo Origen: España

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Reseña del libro "Thank you for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson can Teach us About the art of Persuasion (en Inglés)"

The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully "Cross Cicero with David Letterman and you get Jay Heinrichs."--Joseph Ellis, Pulitzer Prize-winning author of The Quartet and American Sphinx Now in its fourth edition, Jay Heinrichs's Thank You for Arguing is your master class in the art of persuasion, taught by history's greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with time-tested secrets for emerging victorious from any dispute, including Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectations, this fascinating book also includes an assortment of persuasion tips, such as: - The Chandler Bing Adjustment Match your argument to your audience (that is, persuasion is not about you).- The Belushi Paradigm Before people will follow you, they have to consider you worth following. - The Yoda Technique Transform a banal idiom by switching the words around. Additionally, Heinrichs considers the dark arts of persuasion, such as politicians' use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of "fake news" and political polarization. Whether you're a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience's priorities, as well as new and improved ArgueLab games to hone your skills.

Jay Heinrichs

(Autor)

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Jay Heinrichs es un reconocido autor y experto en retórica y persuasión. Antes de dedicarse a la escritura, trabajó durante 26 años como escritor, editor de revistas y ejecutivo en el sector editorial. Posteriormente, se enfocó en revivir el arte de la retórica, impartiendo charlas y conferencias en diversas empresas e instituciones, además de enseñar Retórica y Oratoria en el Middlebury College.

Entre sus obras más destacadas se encuentra "¡Gracias por discutir!" (2007), un manual que moderniza los principios de la retórica clásica. Otra obra notable es "Cómo discutir con un gato" (2018), donde utiliza la conducta felina para enseñar técnicas de argumentación y persuasión.

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