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The Ghost of Luxury: Strategic Luxury Brand Management: Volume 1 (en Inglés)
Launce Renoir
(Autor)
·
Love Ranga
(Autor)
·
Musgrave Vern
· Tapa Blanda
The Ghost of Luxury: Strategic Luxury Brand Management: Volume 1 (en Inglés) - Renoir, Launce ; Ranga, Love
88,56 €
93,22 €
Ahorras: 4,66 €
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Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Viernes 28 de Junio y el
Miércoles 17 de Julio.
Lo recibirás en cualquier lugar de España entre 1 y 5 días hábiles luego del envío.
Reseña del libro "The Ghost of Luxury: Strategic Luxury Brand Management: Volume 1 (en Inglés)"
The Business of Luxury has repeatedly declared its exceptionality through Brand Identity. But, it does no good if there are too many similar cores in the market. Paradoxically, the industry itself has crumbled into duplicated and replicated brand essences. The poaching and encroaching of brand identities have become a commonplace. Many luxury companies only serve grandiloquence in the name of Brand Identity. With the rise of digital medium, similar brand DNAs and content have become easy to compare. The concept of Brand Identity may have been efficient for luxury brands in ancient times. But, as everything trickles down, it prolongs to stay pertinent for mass and premium brands only. The book advocates the upgraded concept of Brand Extremity, as an appropriate surrogate for Brand Identity in both online and offline world. Real examples are discussed to enumerate creation of Brand Extremity for a some renowned luxury brands. Many good books and articles are available on the topic of luxury. The best among them have been formalized with mature luxury professionals in mind. While this book also caters to higher level luxury managers, it does not ignore the academicians, luxury education aspirants and general luxury enthusiasts in any way. It is the reason why each chapter precedes a thought provoking prologue. What brand is a luxury brand if it is not a storyteller? 'The Ghost of Luxury: Strategic Luxury Brand Management' is a radical explication built atop the strong founding principles of legendary heritage luxury houses. It not only highlights luxury strategies that have now become obsolete but also recommends their ultra modern replacement. This book throws light on the secret ingredients of mysterious luxury businesses. It is an ideal read for the brands yet to decipher the magical spells mastered by mature luxury brands. Mature luxury brands, on the other hand, will find novice strategies aligned to their own traditional laws, but more aggressive and new age in nature.
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Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
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