Compartir
The Online Advertising tax as the Foundation of a Public Service Internet: A Camri Extended Policy Report (Camri Policy Briefs) (en Inglés)
Christian Fuchs (Autor)
·
University Of Westminster Press
· Tapa Blanda
The Online Advertising tax as the Foundation of a Public Service Internet: A Camri Extended Policy Report (Camri Policy Briefs) (en Inglés) - Christian Fuchs
14,91 €
15,69 €
Ahorras: 0,78 €
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis ListasSe enviará desde nuestra bodega entre el
Jueves 20 de Junio y el
Lunes 24 de Junio.
Lo recibirás en cualquier lugar de España entre 1 y 5 días hábiles luego del envío.
Reseña del libro "The Online Advertising tax as the Foundation of a Public Service Internet: A Camri Extended Policy Report (Camri Policy Briefs) (en Inglés)"
Online advertising will soon form the largest share of global advertisement revenues. Google and Facebook netted profits of US $29 billion in 2016. While these two giants control more than 66% of all online advertising revenues complex legal company structures have minimised their tax liabilities. This extended policy report considers where they should be taxed and where the value of their activities is actually created. It argues that tax paid by those platforms should be levied in the country where platform users are located when they click on or view an advertisement. Furthermore, the report examines the practical steps needed to ensure transparent accounting of taxed transactions in order to avoid long term negative effects for media and democracy.Considering counter-arguments the author makes the case for an online advertising tax alongside a public service Internet strategy that could support other viable platforms and counter the dangers of duopoly or oligopoly and the high risks of financial bubbles in a world where advertising is the Internet’s dominant business model.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.