HALLOWEEK -10% OFF + Envío GRATIS con el código DCTOHALLOWEEK  Ver Aquí

    portada Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) (libro en Inglés)
    Formato
    Libro físico
    Categoría
    Negocios e inversiones
    Año
    2014
    Idioma
    Inglés
    N° páginas
    320
    Encuadernación
    Tapa blanda
    Dimensiones
    Array
    Isbn13
    9781118968055
    N° edición
    1

    Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) (libro en Inglés)

    Alexander Osterwalder; Yves Pigneur; Gregory Bernarda; Alan Smith · John Wiley & Sons Inc

    5 estrellas - de un total de 5 estrellas 1 opiniones
    Libro Nuevo

    52,54 €

    55,31 €

    Ahorras: 2,77 €

    5% descuento
    • Estado: Nuevo
    Origen: Estados Unidos (Costos de importación incluídos en el precio)
    Se enviará desde nuestro almacén entre el lunes 29 de noviembre y el viernes 10 de diciembre.
    Haz tu compra ahora y recíbelo entre 24h - 72h tras la fecha de envío, ¡Así de fácil!

    Reseña del libro

    The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

    Opiniones del libro

    Daniel SepulvedaJueves 17 de Marzo, 2016

    "Si, totalmente"

    01

    ¿Leíste este libro? Inicia sesión para poder agregar tu propia evaluación.

    Ver más opiniones de clientes
    • 100% (1)
    • 0% (0)
    • 0% (0)
    • 0% (0)
    • 0% (0)

    Preguntas y respuestas sobre el libro

    ¿Tienes una pregunta sobre este libro? Inicia sesión para poder agregar tu propia pregunta.

    Opiniones sobre Buscalibre

    Ver más opiniones de clientes