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winning at innovation
Fernando Trías De Bes (Autor)
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winning at innovation - fernando trías de bes
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Reseña del libro "winning at innovation"
innovation is a priority for many organizations who want to grow and develop in the post-recession economies. companies need a systematic framework so innovation can occur at different levels of the organization. philip kotler and fernando trias de bes, two of the world ` s leading experts in marketing and innovation, together present a revolutionary model for innovation
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