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Consumers and Food: Understanding and Shaping Consumer Behaviour (Burleigh Dodds Series in Agricultural Science, 144) (en Inglés)
Garcia Martinez Marian,Boztug Yasemin,Foxall Gordon (Autor)
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Burleigh Dodds Science Publishing
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Consumers and Food: Understanding and Shaping Consumer Behaviour (Burleigh Dodds Series in Agricultural Science, 144) (en Inglés) - Garcia Martinez Marian,Boztug Yasemin,Foxall Gordon
238,64 €
251,20 €
Ahorras: 12,56 €
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Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Viernes 14 de Junio y el
Miércoles 03 de Julio.
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Reseña del libro "Consumers and Food: Understanding and Shaping Consumer Behaviour (Burleigh Dodds Series in Agricultural Science, 144) (en Inglés)"
In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a considerable gap between intention and actual purchasing behaviour, particularly where ethical and environmental issues are concerned. Consumers and food: Understanding and shaping consumer behaviour reviews what we know about changing food purchasing behaviours so that farmers, food manufacturers, retailers and policymakers can better meet and influence customer needs and expectations. The book reviews existing models of customer behaviour such as dual process and neuroscience approaches. The book also considers contemporary issues such as regional and cultural influences on consumer purchasing behaviour, as well as how consumers assess attributes such as food origins and sustainability.
