Name: Day Trading Attention: How to Actually Build Brand and Sales in the new Social Media World (en Inglés)
SKU: 55994302
Price: 35.60 EUR
Availability: InStock
Author: Gary Vaynerchuk
ISBN: 9780063317598

Formato

Libro Físico

Autor

Gary Vaynerchuk

Editorial

Harper Business

Idioma

Inglés

N° páginas

272

Encuadernación

Tapa Dura

ISBN13

9780063317598

Categorías

Empresa y gestión

Day Trading Attention: How to Actually Build Brand and Sales in the new Social Media World (en Inglés)

Gary Vaynerchuk (Autor) · Harper Business · Tapa Dura

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Reseña del libro "Day Trading Attention: How to Actually Build Brand and Sales in the new Social Media World (en Inglés)"

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.In his latest book, Vaynerchuk argues that today's fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the "TikTokification of Social Media." Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don't have an audience. But how does one make relevant content? What should advertisements look like, in this new world?In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you're currently living in.

Gary Vaynerchuk

(Autor)

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Gary Vaynerchuk (nacido el 14 de noviembre de 1975 en Babruisk, Bielorrusia) es un emprendedor en serie, autor y personalidad de internet reconocido por su influencia en el marketing digital y las redes sociales. Emigró a los Estados Unidos en 1978 y transformó el negocio familiar de vinos, elevando sus ventas de $3 millones a $60 millones.

Entre sus obras destacan "Hazla en Grande" (2009), "La economía de la gratitud" (2011), "Jab, Jab, Jab, Right Hook" (2013), "Crushing It!" (2018) y "Meet Me in the Middle" (2024). Estos títulos, en su mayoría centrados en marketing y emprendimiento, han sido reconocidos por su impacto en el ámbito empresarial.

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