Compartir
International Business and Emerging Economy Firms: Volume I: Universal Issues and the Chinese Perspective (en Inglés)
Marinov, Marin A. ; Marinova, Svetla T. ; Larimo, Jorma A. (Autor)
·
Palgrave MacMillan
· Tapa Blanda
International Business and Emerging Economy Firms: Volume I: Universal Issues and the Chinese Perspective (en Inglés) - Marinov, Marin A. ; Marinova, Svetla T. ; Larimo, Jorma A.
208,60 €
219,58 €
Ahorras: 10,98 €
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Miércoles 24 de Julio y el
Lunes 12 de Agosto.
Lo recibirás en cualquier lugar de España entre 1 y 5 días hábiles luego del envío.
Reseña del libro "International Business and Emerging Economy Firms: Volume I: Universal Issues and the Chinese Perspective (en Inglés)"
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the 'born global' concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically.
