Name: Introducing Science Through Images: Cases Of Visual Popularization (en Inglés)
Price: 11.31 EUR
Availability: InStock
Author: Maria E. Gigante
ISBN: 9781611178746

portada Introducing Science Through Images: Cases Of Visual Popularization (en Inglés)

Formato

Libro Físico

Editorial

University of South Carolina Press

Autor

Maria E. Gigante

Idioma

Inglés

N° páginas

160

Encuadernación

Tapa Dura

ISBN13

9781611178746

Categorías

Aspectos generales del arte

Introducing Science Through Images: Cases Of Visual Popularization (en Inglés)

Maria E. Gigante (Autor) · University of South Carolina Press · Tapa Dura

Libro Nuevo

11,31 €

11,91 €

Ahorras: 0,60 €

5% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 31 de Mayo y el Viernes 14 de Junio.

Lo recibirás en cualquier lugar de España entre 1 y 5 días hábiles luego del envío.

Reseña del libro "Introducing Science Through Images: Cases Of Visual Popularization (en Inglés)"

As funding for basic scientific research becomes increasingly difficult to secure, public support becomes essential. Because of its promise for captivating nonexpert publics, the practice of merging art and imagery with science has been gaining traction in the scientific community. While images have been used with greater frequency in recent years, their value is often viewed as largely superficial. To the contrary, Maria E. Gigante posits in Introducing Science through Images, the value of imagery goes far beyond mere aesthetics--visual elements are powerful communication vehicles.The images examined in this volume, drawn from a wide range of historical periods, serve an introductory function--that is, they appear in a position of primacy relative to text and, like the introduction to a speech, have the potential to make audiences attentive and receptive to the forthcoming content. Gigante calls them "portal" images and explicates their utility in science communication, both to popularize and mystify science in the public eye. Gigante analyzes how science has been represented by various types of portal images: frontispieces, portraits of scientists, popular science magazine covers, and award-winning scientific images from Internet visualization competitions. Using theories of rhetoric and visual communication, she addresses the weak connection between scientific communities and the public and explores how visual elements can best be employed to garner public support for research.