Name: Psychology of Trust. New Research
Price: 263.87 EUR
Availability: InStock
Author: David Gefen
ISBN: 9781628085525

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portada Psychology of Trust. New Research

Formato

Libro Físico

Editorial

Nova Science Publishers

Autor

David Gefen

Año

2013

N° páginas

425

Encuadernación

Tapa Dura

Dimensiones

18.50 x 26.30 x 2.40 cm

ISBN13

9781628085525

Psychology of Trust. New Research

David Gefen (Autor) · Nova Science Publishers · Tapa Dura

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Reseña del libro "Psychology of Trust. New Research"

This book presents a series of new ideas in 16 chapters about trust in a variety of contexts and across disciplines. The chapters highlight the broad contexts to which trust research has been applied from e-commerce to on-line marketplaces, recommendation agents, school principals, project management, network security, trust games, investment in charitable organisations, and more. These varied contexts all show the same overall conclusion that trust is a central part of human decision making whether it applies to another person, social group, organisation, unknown market players, or even technology artefacts. Importantly, the book shows how trust can be built, and how these antecedents apply, overlapping, across scenarios from on-line marketplaces to novice school principals to charitable organisation, and to many other contexts.