Name: Stand-Out Marketing: How to Differentiate Your Organization in a sea of Sameness
SKU: 53096269
Price: 51.91 EUR
Availability: InStock
Author: Dr Simon Kelly; Dr Paul Johnston; Stacey Danheiser
ISBN: 9781789664829

portada Stand-Out Marketing: How to Differentiate Your Organization in a sea of Sameness

Stand-Out Marketing: How to Differentiate Your Organization in a sea of Sameness

Formato

Libro Físico

Editorial

Kogan Page

Autor

Dr Simon Kelly; Dr Paul Johnston; Stacey Danheiser

Encuadernación

Tapa Blanda

ISBN13

9781789664829

Categorías

Ventas y marketing

Stand-Out Marketing: How to Differentiate Your Organization in a sea of Sameness

Dr Simon Kelly; Dr Paul Johnston; Stacey Danheiser (Autor) · Kogan Page · Tapa Blanda

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Reseña del libro "Stand-Out Marketing: How to Differentiate Your Organization in a sea of Sameness"

"How do we get customers to choose us over our competitors?"In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition. Stand-out Marketing presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a "sea of sameness" by copycat marketing that makes choice difficult.On the back of this unique and fascinating research, Stand-out Marketing sets out a framework of five competencies for business leaders, marketing and sales professionals to successfully differentiate themselves from competitors. These include seeing the next competitive move, staying in tune with your customers and becoming indispensable to them, activating and evaluating initiatives, as well as building an organizational culture which enables these competencies. Featuring interviews with industry experts, tools and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.