Name: The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters (en Inglés)
Price: 49.87 EUR
Availability: InStock
Author: Rooksby, Jacob H.
ISBN: 9781421420806

portada The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters (en Inglés)

The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters (en Inglés)

Formato

Libro Físico

Autor

Jacob H. Rooksby

Editorial

Johns Hopkins University Press

Idioma

Inglés

N° páginas

392

Encuadernación

Tapa Dura

Dimensiones

20.3 x 13.5 x 2.8 cm

Peso

0.45 kg.

ISBN13

9781421420806

Categorías

Estados unidos de américa
Educación superior y continua, educación terciaria
Política y gobierno
Propiedad intelectual

The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters (en Inglés)

Jacob H. Rooksby (Autor) · Johns Hopkins University Press · Tapa Dura

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Reseña del libro "The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters (en Inglés)"

The first real exposé of how universities have trademarked, copyrighted, branded, and patented everything they do.Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, claiming it for their own use and licensing it as a revenue source instead of allowing it to remain in the public sphere. Many universities now behave like private corporations, suing to protect trademarked sports logos, patents, and name brands.Yet how can private rights accumulation and enforcement further the public interest in higher education? What is to be gained and lost as institutions become more guarded and contentious in their orientation toward intellectual property? In this pioneering book, law professor Jacob H. Rooksby uses a mixture of qualitative, quantitative, and legal research methods to grapple with those central questions, exposing and critiquing the industry's unquestioned and growing embrace of intellectual property from the perspective of research in law, higher education, and the social sciences.While knowledge creation and dissemination have a long history in higher education, using intellectual property as a vehicle for rights staking and enforcement is a relatively new and, as Rooksby argues, dangerous phenomenon for the sector. The Branding of the American Mind points to higher education's love affair with intellectual property itself, in all its dimensions, including newer forms that are less tied to scholarly output. The result is an unwelcome assault on the public's interest in higher education. Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.

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The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters (en Inglés) - Rooksby, Jacob H.

Reseña del libro "The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters (en Inglés)"

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