Name: The Commercial Exploitation of Color as a Consumer Stimulus
Price: 25.87 EUR
Availability: InStock
Author: Yfantis, Vasileios
ISBN: 9781482696554

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portada The Commercial Exploitation of Color as a Consumer Stimulus

The Commercial Exploitation of Color as a Consumer Stimulus

Formato

Libro Físico

Autor

Vasileios Yfantis

Editorial

Createspace

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

20.3 x 12.7 x 0.4 cm

Peso

0.09 kg.

ISBN13

9781482696554

Categorías

Márquetin directo/telemárquetin

The Commercial Exploitation of Color as a Consumer Stimulus

Vasileios Yfantis (Autor) · Createspace · Tapa Blanda

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Reseña del libro "The Commercial Exploitation of Color as a Consumer Stimulus"

The extensive use of color in the word of marketing raises the need for analyzing the physical and psychological options of the color. The current research is an introduction to the use of color in business and explores its value for the right positioning to the mind of the consumers.