Name: Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize new Growth (en Inglés)
Price: 26.17 EUR
Availability: InStock
Author: W. Chan Kim; Renée Mauborgne; Kim W. Chan
ISBN: 9780316314046

portada Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize new Growth (en Inglés)

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize new Growth (en Inglés)

Formato

Libro Físico

Autor

Autor

Editorial

Año

2017

Idioma

Inglés

N° páginas

336

Encuadernación

Tapa Dura

Dimensiones

23.1 x 15.5 x 3.0 cm

Peso

0.54 kg.

ISBN13

9780316314046

Categorías

Estrategia empresarial
Gestión de investigación y desarrollo
Ventas y marketing

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize new Growth (en Inglés)

Kim W. Chan (Autor) · Renée Mauborgne (Autor) · W. Chan Kim (Autor) · Hachette Books · Tapa Dura

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Reseña del libro "Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize new Growth (en Inglés)"

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Kim W. Chan

(Autor)

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W. Chan Kim es profesor de la cátedra Bruce D. Henderson del Boston Consulting Group en Estrategia y Gestión Internacional en INSEAD.

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Renée Mauborgne

(Autor)

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Renée Mauborgne (nacida en 1963) es una economista y teórica empresarial estadounidense. Es profesora de estrategia en INSEAD, una escuela de negocios con sede en Francia. Mauborgne también es codirector del INSEAD Blue Ocean Strategy Institute, con sede en Fontainebleau.

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