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Borrowing Brilliance: The six Steps to Business Innovation by Building on the Ideas of Others (en Inglés)
David Kord Murray (Autor)
·
Gotham Books
· Tapa Blanda
Borrowing Brilliance: The six Steps to Business Innovation by Building on the Ideas of Others (en Inglés) - David Kord Murray
29,30 €
30,85 €
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Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 17 de Junio y el
Jueves 04 de Julio.
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Reseña del libro "Borrowing Brilliance: The six Steps to Business Innovation by Building on the Ideas of Others (en Inglés)"
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing". As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: ?Defining-Define the problem you're trying to solve. ?Borrowing-Borrow ideas from places with a similar problem. ?Combining-Connect and combine these borrowed ideas. ?Incubating-Allow the combinations to incubate into a solution. ?Judging-Identify the strength and weakness of the solution. ?Enhancing-Eliminate weak points while enhancing strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.
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