Compartir
Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights Into the Life of a fan (Routledge Interpretive Marketing Research) (en Inglés)
Markus Wohlfeil (Autor)
·
Routledge
· Tapa Dura
Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights Into the Life of a fan (Routledge Interpretive Marketing Research) (en Inglés) - Markus Wohlfeil
159,18 €
167,56 €
Ahorras: 8,38 €
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Martes 16 de Julio y el
Martes 06 de Agosto.
Lo recibirás en cualquier lugar de España entre 1 y 5 días hábiles luego del envío.
Reseña del libro "Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights Into the Life of a fan (Routledge Interpretive Marketing Research) (en Inglés)"
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday culture and market economy, and the focus of increasing study. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity and what this parasocial fan relationship means in their life. Based on an in-depth insider study of a consumer’s fan relationship with a film actress, the book provides unique insights into the celebrity-fan relationship, revealing the meaning it has for the consumer in everyday life, and how it evolves and expresses itself over time. While this book is primarily located within the field of consumer research, fandom and celebrity are of interest to a variety of academic disciplines. It will appeal to an interdisciplinary audience from marketing and consumer research, film studies, media studies, cultural studies, and sociology.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Dura.
✓ Producto agregado correctamente al carro, Ir a Pagar.
