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    portada D&Ad. The Copy Book (Bibliotheca Universalis) (libro en Inglés)
    Formato
    Libro físico
    Editorial
    Categoría
    Arte y fotografía
    Año
    2018
    Idioma
    Inglés
    N° páginas
    544
    Encuadernación
    Tapa dura
    Isbn13
    9783836568524
    N° edición
    1

    D&Ad. The Copy Book (Bibliotheca Universalis) (libro en Inglés)

    Varios(568524) · Taschen

    5 estrellas - de un total de 5 estrellas 1 opiniones
    Libro Nuevo

    15,00 €

    • Estado: Nuevo
    Se enviará desde nuestra bodega entre el miércoles 19 de agosto y el lunes 24 de agosto.
    Lo recibirás en cualquier lugar de España entre 1 y 3 días hábiles luego del envío.

    Reseña del libro

    Creative Bible An updated edition of the best-selling reference work for copywriting In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today―a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals―often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.“The Copy Book convinced me that everyone in business should study the art of copywriting.” — Fortune.com About the series:Bibliotheca Universalis―Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price! Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together more than 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.Bookworm’s delight―never bore, always excite!

    Opiniones del libro

    Sergio Naranjo ArizaLunes 20 de Abril, 2020

    "Todo genial! Muy rápido y el libro llegó en perfectas condiciones"

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