Reseña del libro "I'm Selling Hard But Folks Ain't Buying Easy (en Inglés)"
"I'm Selling Hard But Folks Ain't Buying Easy" The Winning Sales Process by Ashley D Herndon Sales Opportunities and Sales Skills should match. Otherwise we sales people just make a bunch of excuses why the sale did not close. Usually blaming it on 'outside influences' or 3rd parties without looking at what we did or did not do to contribute to the 'no sale'. Sales Honesty should be by default. "I'm Selling Hard But Folks Ain't Buying Easy" is for those honest sales people who want to improve by using the Proven Process referenced in this book. I call it simply "Sales Procedure'...The Principles of Success." 'Sales Procedure' in its more formal format is a 4 day sales training course used by thousands over the years. It has been presented to large and small groups, corporations, manufacturers, banks, CUNA, credit unions, auto dealerships and even in the educational (school) environment. For the purpose of this book I have used the primary process. 'Sales Procedure' works...it guides the new or experienced sales person in developing good habits. "I'm Selling Hard...". is based on the concept of "Sell Don't Tell," as well as other vital points every sales person needs to develop. It focuses on using the strongest word in the sales person's vocabulary/ arsenal -- the word "WHY"... and the phrase "Why do you say that?" Over the decades we have presented this material, good habits increased, as well as closing percentages and income. I don't know about you, but more money helps my family and my self esteem. Even though selling is our Avocation, it is absolutely our Vocation. Besides, it is easy, and I don't know about you, but easy feels good to me. I much prefer easy over hard labor. "I'm Selling Hard..." is for the sales person who wants to do better. I warn you though, if you follow the 'Procedure', you will move beyond the average and earn more dollars. Those dollars will come honestly and with more ease for both the prospect and the sales person. Doesn't that make sense? So if you want to do better and win more. This book is for you. Over the decades I have been blessed by getting to know and meet many uber sales people and trainers. J. Douglas Edwards, my personal hero Mr. Zig Ziglar, Dave Yoho and others. "I'm Selling Hard..." is a very personal project developed through years of personal ups and some not so ups. One thing for certain though...Sales Procedure works in both the retail and the B2B arenas. Think about it...a 25% increase in commissionable profit. That is worth the effort, especially since it makes the sales job EASY. Maybe I should change the title to "How to Make More Money Easily". It just takes following the steps, every sale every day. Learn how to 'Stay Up and Stay On Top".
