Compartir
Ignite Your Research Mojo: How you can make user research impactful and transform your company (en Inglés)
Dilip Chetan
(Autor)
·
Ben Crothers
(Ilustrado por)
·
Createspace Independent Publishing Platform
· Tapa Blanda
Ignite Your Research Mojo: How you can make user research impactful and transform your company (en Inglés) - Crothers, Ben ; Chetan, Dilip
28,43 €
29,92 €
Ahorras: 1,50 €
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Miércoles 31 de Julio y el
Lunes 19 de Agosto.
Lo recibirás en cualquier lugar de España entre 1 y 5 días hábiles luego del envío.
Reseña del libro "Ignite Your Research Mojo: How you can make user research impactful and transform your company (en Inglés)"
Why do so many companies' research projects fail? And why do even the best corporations sometimes struggle to make good use of their research data? Strangely enough, no text on user research has tackled these questions-until now. Ignite Your Research Mojo is the first book designed expressly to focus on the factors that can spell success or failure when researching end user needs and behaviors. It was written for professionals of all experience levels seeking to contribute work that is actually used. Beginning with a section geared to anyone who wants to do good research, the book tackles fundamental questions such as why you should do user research (even though Steve Jobs probably didn't) and how to formulate hypotheses. The second section addresses how to be an effective researcher, including recognizing and avoiding bad research, incorporating the power of emotions in product design, and eschewing "fun" deliverables that make your product team cry. The final section focuses on factors that make for successful (or unsuccessful) user research, including company culture, team organization, interpersonal abilities, and product-development philosophies. With its laid-back, humorous authorial style and whimsical illustrations, Ignite Your Research Mojo breathes fresh air into the world of professional development.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.
