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La Prensa Local y la Prensa Gratuita
María Ángeles Durán Mañés
(Autor)
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Universitat Jaume I. Servei De Comunicació I Publicacions
· Tapa Blanda
La Prensa Local y la Prensa Gratuita - Rafael Lopez Lita,Francisco Fernandez Beltran
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Reseña del libro "La Prensa Local y la Prensa Gratuita"
The press, the oldest means of communication among those that live together nowadays, has to face with serious unanswered questions about the rules that will indicate its evolution. The aim: to define its social role and position in a communicative market, which is becoming more and more diversified and segmented. In that sense, journalistic proposals that develop from the local field - the nearest to citizen and reader - have experienced important progress during the last years. This development, together with the diffusion of new free heads, makes people think there could be interesting expectations for the area. Over a hundred of informants analysed the current reality and perspectives of the local and free press in a world where globalisation plays an important role.
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El libro está escrito en Español.
La encuadernación de esta edición es Tapa Blanda.
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