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Managing the China Challenge: How to Achieve Corporate Success in the People's Republic (en Inglés)
Kenneth G. Lieberthal (Autor)
·
Brookings Institution Press
· Tapa Blanda
Managing the China Challenge: How to Achieve Corporate Success in the People's Republic (en Inglés) - Kenneth G. Lieberthal
32,19 €
33,88 €
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Origen: Reino Unido
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Reseña del libro "Managing the China Challenge: How to Achieve Corporate Success in the People's Republic (en Inglés)"
Multinational corporations now look toward China with both trepidation and anticipation.The speed and scope of Chinese economic growth is changing the global distribution of power and resources, possibly to the detriment of the major industrial powers. But this same transformation presents tremendous opportunities for companies who understand China well enough to leverage both its accomplishments and its deep-seated problems for corporate benefit. Longtime China scholar Kenneth Lieberthal brings to bear a unique combination of experiences as former top government official, political scientist, professor of international corporate strategy, and consultant. In Managing the China Challenge, he draws on his deep understanding of China's political and economic systems and the priorities of local and national leaders to illuminate the strategies foreign companies must master to succeed in the Middle Kingdom. In straightforward language, using numerous concrete examples to support his ideas and recommendations, Lieberthal cogently presents not only how to benefit from doing business in China, but also how to avoid the serious risks that the endeavor entails. The implications Lieberthal lays out for corporate strategy are wide-ranging and critically important.
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