Name: Secrets of Success in Brand Licensing - Chinese Version (en Chino)
Price: 46.80 EUR
Availability: InStock
Author: Andrew Levy; Judy Bartkowiak
ISBN: 9781780920733

Formato

Libro Físico

Editorial

Mx Publishing

Autor

Andrew Levy; Judy Bartkowiak

Año

2011

Idioma

Chino

N° páginas

206

Encuadernación

Tapa Blanda

ISBN13

9781780920733

Categorías

Marketing

Secrets of Success in Brand Licensing - Chinese Version (en Chino)

Andrew Levy; Judy Bartkowiak (Autor) · Mx Publishing · Tapa Blanda

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46,80 €

49,26 €

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 17 de Mayo y el Jueves 06 de Junio.

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Reseña del libro "Secrets of Success in Brand Licensing - Chinese Version (en Chino)"

Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never been so important. Secrets of $uccess in Brand Licensing is written by Brand Licensing Industry experts, Andrew Levy and Judy Bartkowiak who share their years of practical experience and contacts worldwide to bring you the inside story on todays successful brand licensing campaigns. What is Brand Licensing?; What makes a successful Brand License?; The process of Brand Licensing; The role of key players in Brand Licensing; Promoting your Brand License; Maximising Retail Impact; Keeping up with information and news on Brand Licensing. There is a plethora of successful globally Licensed Brands all competing for a share of retail space. This book is the key to unlocking the inside track on Brand Licensing.