Name: The cmo of People: Manage Employees Like Customers With an Immersive Predictable Experience That Drives Productivity and Performance (en Inglés)
Price: 32.66 EUR
Availability: InStock
Author: Peter Navin; David Creelman
ISBN: 9781547416639

portada The cmo of People: Manage Employees Like Customers With an Immersive Predictable Experience That Drives Productivity and Performance (en Inglés)

Formato

Libro Físico

Editorial

Lightning Source Inc

Autor

Peter Navin; David Creelman

Categoría

Negocios e Inversiones

Año

2018

Idioma

Inglés

N° páginas

266

Encuadernación

Tapa Blanda

ISBN13

9781547416639

N° edición

The cmo of People: Manage Employees Like Customers With an Immersive Predictable Experience That Drives Productivity and Performance (en Inglés)

Peter Navin; David Creelman (Autor) · Lightning Source Inc · Tapa Blanda

Libro Nuevo

32,66 €

34,38 €

Ahorras: 1,72 €

5% descuento

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Reseña del libro "The cmo of People: Manage Employees Like Customers With an Immersive Predictable Experience That Drives Productivity and Performance (en Inglés)"

Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss how to create a predictable and immersive end-to-end experience for employees; how a CMO of People can overcome barriers and drive performance; why we need to structure the HR department differently; and hHow to find unconventional people to staff this unconventional model.