Name: the savvy author´s guide to book publicity (en Inglés)
Price: 16.17 EUR
Availability: InStock
Author: Warren, Lissa
ISBN: 9780786712755

portada the savvy author´s guide to book publicity (en Inglés)

Formato

Libro Físico

Autor

Lissa Warren

Editorial

Da Capo Lifelong Books

Idioma

Inglés

N° páginas

336

Encuadernación

Tapa Blanda

Dimensiones

20.9 x 14.1 x 2.0 cm

Peso

0.34 kg.

ISBN

0786712759

ISBN13

9780786712755

Categorías

Guías de redacción y corrección de textos
Relaciones públicas

the savvy author´s guide to book publicity (en Inglés)

Lissa Warren (Autor) · Da Capo Lifelong Books · Tapa Blanda

Libro Físico

16,17 €

17,02 €

Ahorras: 0,85 €

5% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "the savvy author´s guide to book publicity (en Inglés)"

Here is an essential reference for writers -- from the self-published to those published by major houses -- written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process -- or even spearhead it if need be -- to get the coverage they deserve. Warren's advice is buttressed by her stories of authors -- the enterprising, the shy, the well-prepared, and the novice -- relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear.